Case studyMarketplace
Mediator
Brands and influencers, matched in one seamless AI-first platform.
An AI-first platform connecting influencers and brands in one place.
Visit mediator.ge
The work, the thinking and the value behind it.
Mediator brings the working relationship between brands and influencers into one product. Discovery, matching, agreement and delivery are treated as stages of the same partnership rather than a chain of disconnected spreadsheets and direct messages.
AI matching sits at the centre of the experience, helping both sides move from a broad marketplace to more relevant potential collaborations before the administrative work begins.
Brands running creator campaigns and influencers seeking partnerships
Marketplace
- Two-sided marketplace
- AI-assisted matching
- Partnership workflow
- Campaign delivery journey
The fragmented workflow
A platform that connects influencers and brands end to end — discovery, agreement and delivery — with AI doing the matching rather than a spreadsheet and a series of DMs.
For brands, the challenge is finding relevant creators and keeping campaign coordination organised. For influencers, it is identifying suitable opportunities and moving a conversation into a clear working agreement.
One partnership journey
Mediator frames both sides of the marketplace inside one connected flow. Matching begins the relationship, but the product continues through agreement and delivery so the context of the collaboration does not disappear after discovery.
That structure reduces the need to rebuild the campaign in separate tools and gives brands and creators a shared place to understand what happens next.
AI as a relevance layer
The AI layer is used to narrow the marketplace around fit rather than simply adding another search filter. It is intended to help both parties spend more time on plausible partnerships and less time sorting through low-relevance outreach.
What the work puts in place.
What the product enables
- More relevant discovery for both sides of the marketplace
- A connected path from matching through delivery
- Less campaign context lost across spreadsheets and DMs
- A shared workspace for brands and influencers
Project surface
- Two-sided marketplace
- AI-assisted matching
- Partnership workflow
- Campaign delivery journey
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